Public Relations Essay Example | Topics and Well Written Essays - 1750 words

Public Relations - Essay ExampleCommunication in the business, industry, and corporate world is paramount. It is an indication of bleakness and accountability (Pride et al 2011242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent communion leads to endure of credibility in the world market. This in turn results to tremendous lose of financial gains due to lost orders. The public relations should therefore strive to do their best to when crises set in (Curtin et al 201028). This paper get out explore the public crisis in Toyota Company. First, the research will seek to address the role of a leader in management of crisis in a corporate. Second, the research will look at the alternatives in which the Toyota manager could have minimised the crisis before it happened. Third, the paper will highlight the roles of internal communication to achieve efficiency in a corporate. The paper will fi nally examine the effects of long crisis to reputation of and achievement of organisation. The Role of a Leader in Managing Crises Crises are unavoidable in organisations, businesses, or corporate. This striking change has detrimental effects to a corporate or an organisation. It is a situation when an organisation or a corporate finds itself under uncalled for scrutiny because of its behaviour or that of its staff. Crises may happen gradually or unawares because of laxity of individuals or an organisation. Product tampering may plunge an organisation into deep disaster (Johnstone & Zawadi 2009143). Toyota Company experienced a crisis back in the class 2009. The president and CEO of that time Katsuaki Watanabe was overthrown in presence of 400 Toyota workers. The reason to expel the CEO was the poor performance of the Companys cars. The matter was in the public domain courtesy of media conjectures. This was after the lack of appropriate communication with the public. His successo r, Mr. Toyoda failed to rescue the familiarity from disapproval that had widely spread. Toyoda was hesitant to respond to the media amidst increasing criticism (Bensinger and Ralph, 2010). When the situation exacerbated, Toyoda made appearances in the press to quell the increasing vilification. However, this was a late intervention of the CEO because the matter was out of the hand. There was poor communication between the Toyota Company in one hand and the media, and public on the other hand. This was a total failure of the top management to address justly the customer concerns. The crisis raised serious concerns about the role of a leader in managing crises. In times of crisis, the leadership of organizations should take immediate measures to minimise or stop any detrimental effects. The leadership ought to strive to solve it internally before it gets out to the public domains. The organization should take necessary steps to generate of its product that display unworthiness as soon as possible. This aims to restore customers confidence to the organization. This promptness to address the public is very essential for maintaining a grueling touch with customers (Smith 201125). It avoids unsolicited speculations that may stem from the public. For instance, a company deals with manufacturing of drilling machines can recall it or provide the after sale service when it develops robotic problems. This swift strategy helps to rectify the inefficiencies in the machines. In this way, the company maintains its brand in the competitive market. Second, the leadership of organisation should assume responsibility. This does not matter whether the crises emanates from the company or from outside. It calls for the organisation to agree that it was its faulty. The