Analysis Of The Movie The All American Movie Experience

Two American cities Tulsa and Miami competed in the All-American City (AAC) Contest set by the famous director Steven Spielberg for the purpose of shooting his movie â€Å"The All-American Movie Experience† in one of these cities. Through this competition, each city committee tried to present that their city reflects the American culture more than other. Throughout my essay I will argue that Tulsa should be chosen to be the All-American city rather than Miami. This will be demonstrated by contrasting the differences between the two cities in the following aspects population diversity, special events, and history. Like any other city in the U.S, Miami and Tulsa have population diversity. In contrast, Tulsa is more diverse. As an illustration, the ethnic variety of the 391,906 residents of Tulsa survey made by the United States Census (USC) showed slight, but noticeable difference with 62.6% of white American and 37.4% of African American, Hispanic, other ethnicities, two or mor e ethnicities, Native American, Asian American, and Native Hawaiian and Other Pacific Islander (Demographics of Tulsa, 2010). Moreover, the same organization USC reported another survey illustrating a percentage of a various races speaking another language besides English at home of 76.7% of all Asian or Pacific Islander, 68.9% of Hispanic, 5.6% of Indians, 3.6% black, and 2.6% Non-Hispanic White (Brandon University, the Heller School for Social policy and Management, 2010). Miami, on the other hand, hasShow MoreRelatedCrash1243 Words   |  5 PagesCrash Movie Analysis Anjelica McCartney HUM/150 January 18, 2016 Victor Armenta Crash Movie Analysis Discrimination, racism, classism, prejudice and more plague today’s society. These horrible issues do not affect one race, sexes, class, ethnicity, or age group; these issues affect all races, both genders, all ethnicities, and all age groups. For this film analysis, I have chosen to discuss the racism portrayed throughout a three-time Oscar award winning movie called Crash. Summary PaulRead MoreFilm Theater : A Movie Theater1524 Words   |  7 PagesThis is the main point for any Movie Theatre. The profit for a Movie Theatre is not coming only from tickets but also from all the sales of food and drinks. Nowadays a Movie Theater has a 3 to 4 floors building with different types of restaurants and entertainments for kids so basically there are a lot of different sources of profits for Movie Theater. A Movie Theater has to attract people not only with movies but also with all the fun that people can have in Movie Theater. Technological factorsRead MoreArt in Raw Form1434 Words   |  6 PagesArt in Raw Form The movie industry is for entertainment purposes. For many people, going to the movies is an escape; time to sit back and become someone else. However, once in a rare moment then a movie comes out that is not just foe entertainment and dares to address a controversial issue. â€Å"The Blind Side† and â€Å"Precious† are two movies that I was very surprised at my reaction to them. My reasons for wanting to see both movies were as different as night and day. I went to see the â€Å"BlindRead MoreThe Hobbit : The Battle Of The Five Armies1333 Words   |  6 PagesIt is estimated that one in five Americans suffer from a mental health disorder. (Www.mentalhealth.gov) Hundreds of different types of psychological concepts are known and classified to date. These classifications and diagnosis are developed by the American Psychiatric Association and are published in the Diagnostic and Statistical Manual of Mental Disorders, which is now in its fifth edition, abbreviated DSM-5 The DSM-5 is used by healthcare providers to help give their patients an accurate andRead MoreThe Help Film Analysis Essay1686 Words   |  7 PagesHannah Struzynski Film/Documentary Analysis Paper: The Help ERS 100 Section 8 For my film/documentary analysis paper, I chose the movie The Help. This movie was actually originally a book written by Kathryn Stockett, but then in 2011, a screenplay was written and directed by Tate Taylor. I selected this film because it directly relates to some of the topics we talk about in class. Some of them being segregation and discrimination. 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Scott Fitzgerald portrays multiple instances of these techniques. This not only enhances the effect that it has on the audience, but it also constructs similarities and differences between both the novel and the movie. For instanceRead MoreScarface Analysis Essay1065 Words   |  5 PagesScarface Analysis Essay The gangster movie genre is one of the most popular among the modern movies and some of the best film directors have produced some very excellent gangster movies. For my first film analysis, I decided to analyze my favorite gangster movie of all time. The movie that I analyzed is called â€Å"Scarface† and is directed by Brian De Palma. It was released in 1983 and is still a super hit movie today. Let me go through a short summary of the movie. The movie is focusedRead MorePrecious Based on the Novel Push by Saphire Analysis1368 Words   |  6 PagesProfessor Brook Film Analysis on 2009’s â€Å"Precious† Analyzing a dynamic film like the 2009 â€Å"Precious† is difficult. The movie got a lot of praise for the acting and the story that was portrayed but it also got a lot of heat from the race that was portrayed in the movie. African Americans nationwide said the movie made their African American ghettos into a sexually incest ridden, classless society and didn’t properly show any of the positive attributes that come from the African American ghettos. In ourRead MoreAnalysis Of The Movie American History X 858 Words   |  4 Pagespersonal/familial level, or the institutional level. The film,American History X, tells the story of two brothers who are both involved with a Neo-Nazi gang in Venice Beach. The movie starts with the older brother Derrick getting out of jail for the murder of two black gang members. At the same time his brother is getting out of jail, the younger brother Danny is forced to write a paper about his brother s influence on him. The movie then unfolds as part of the paper that Danny is writing. It

Media s Influence On Women s Thin Ideal Essay - 1538 Words

This Jesuit value entails, sharing gifts, pursuing justice, and having concern for the poor and marginalized. Working as a community to help those around you through the good and bad times. Having special concern for those in need. men and women who will live not for themselves, but for the service to God, to make those that suffer have the support they need in order to get back on their feet. Media s Influence on Women s Thin-Ideal Internalization Sociocultural factors, or in other words, customs, lifestyles and values that characterize a society or group, play a large part in the way individuals think of themselves and others. Throughout childhood, children are socialized to understand how to be accepted in society and what it takes in order to take the status of portraying what the right way to look like is. The act of adapting behavior to the norms of a culture or society is called socialization. We are shown these norms through magazines, social media websites, and through our peers that have learned these norms from other various subjects. Exposure to the thin-ideal concept through sociocultural factors, produces body image problems, shame, and depression. For over ten years, analysts have been looking at the part that introduction to glorified media pictures of female perfection plays in young ladies and ladies frequently antagonistic association with their own bodies. There is much confirmation that one normal for this perfection, as spoke to by the media,Show MoreRelatedHow Media Influence Has Increased Dramatically Over The Past Three Decades1069 Words   |  5 Pagesimage is not something that you re going to learn from fashion magazines,† (Shapiro) said Erin Heatherton, a Victoria Secret’s model since 2008. Media influence has increased considerably over the past three decades, whether it’s been through television, social media, or tabloids. The number of televisions has also increased in America since the 1950’s and most American have access to a television. Consequently, the images and attitudes are portrayed to the viewers. The seemingly â€Å"perfect† actorsRead MoreThe Media Is Responsibl e For The Increase Of Eating Disorders1452 Words   |  6 Pagesmy research paper is to demonstrate different viewpoints on how the media plays a role in today’s era. My research will study the influence of media on eating behaviors and the significant studies regarding this topic. My paper will also cover the outcomes of media portraying unhealthy body images, weight loss ads, and the influence of the internet encouraging eating disorders. Based on the research, it can be clear that the media is responsible for the increase of eating disorders in today’s societyRead MoreMass Media s Influence On Society962 Words   |  4 PagesOver the years mass media has become more available and favored by society through avenues such as magazines, television, newspapers, print ads, internet, and including social media. According to U.S. Census Bureau (2007), individuals spend nearly a total of 3,518 hours of their time on mass media outlets. Mass media has become widely popular among individuals, in particularly young adults.73% of U.S adults aged 18–29, have been reported regularly visit at least one of these outlet, and 42% use moreRead MoreMedia s Effect On Teenage Girls1196 Words   |  5 PagesGrowing up surrounded by media brings pressure to teenage girls to have what society defines as the ideal body. As a teenager one wants to fit in with the most popular group. Recent movies like â€Å"Mean girls† and â€Å"16 wishes† have shown the role of the popular girl to be thin, beautiful, and smart. As a media consumer, females assume that if they achieve this look they will become popular as well. Many teenagers go through stressing situations in order to accomplish the ideal body image. For instanceRead MoreBody Stereotyping Within The Media1342 Words   |  6 PagesPaper Body Stereotyping within the Media â€Å"Of course you could stand to lose a few pounds.† This was said by an individual struggling with bulimia. The public is presented with thin, tall, muscular, and perfectly fit people in the media such as magazines or television shows, making people with a more natural body image feel insecure and unpleased with their body type. The media is promoting body stereotypes and it is negatively affecting the public. The media displays the â€Å"average man† as beingRead More Medias Influences on the Development of a Womans Self-Esteem1301 Words   |  6 PagesMedias Influences on the Development of a Womans Self-Esteem As young women grow up it is a time for learning. This time can be easier to handle by some than others. For some it can be a revelation of new experiences and ideas, but for other it can also be a difficult, stressful time for those trying to discover themselves. This can affect themselves as well as those around them. During this time, young women are likely to identify with those around them, their peers. Identifying with peersRead MoreMedia and Its Negative Effects1223 Words   |  5 PagesMedia and the Negative Effects on Body Image Many things contribute to how a woman feels about her body. Peer pressure, family history, and age all play important roles in how people feel about how they look. The media can also play a dominant role on body image, as it almost always ties success, health, and happiness with being thin. To clarify body image, it is how you see yourself when you look in the mirror or picture yourself in your mind. With the constant exposure to media images of theRead MoreA Brief Note On Anorexia And Bulimia Nervosa1561 Words   |  7 PagesIn today s western society, an abundance of factors contribute to the way one thinks and feels about themselves physically, and essentially how one would act upon this. All over the world, messages and images of skinny women are engrossing people s lives, leaving negative and long-lasting affects behind. Current beliefs of western culture suggest one must obtain a perfect, which has become analogous to thin, physique in order to achieve happiness and succ ess, causing many young women to feelRead MoreAnalysis Of Snow White And The Seven Dwarfs 1179 Words   |  5 Pagesevery day lives . From these new technologies, Americans can connect with the media and they are constantly attacked by the messages of the media. A superior message the media is depicting is ultra-thin as a reference point of beauty. Everyday an abundance of women are bombarded with the media s concept and interpretation of the flawless body. The photos being represented in popular magazines typically issued for women all over the country are impractical and illogical. According to Adam Cloe,Read MoreThe Media s Influence On Society1560 Words   |  7 Pagesvery idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we a re? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’s a far cry from the average woman’s size 12. The media may be great for entertainment but it also

Cancer Essay Example For Students

Cancer Essay The problem is cancer. Cancer is the second leading cause of death in the world and my interest in the subject is simple. My mother is the most resilient person I have ever met. Any time I need any kind of inspiration, I need only to think of her. When she was eighteen she was diagnosed with Hodgkins disease. The doctors gave her a less than thirty percent chance of living. Since then she has had cancer three other times. Breast cancer twice in 85 and 90, and most recently, colon cancer two summers ago. She has had many different treatments including chemo and radiation therapy as well as surgery to remove lumps in both breasts and her colon. What is cancer? There are more than 100 different types of cancer. It occurs when cells become abnormal and divide without control or order. Normally, cells divide in an orderly way to produce more cells only when the body needs them. If cells keep dividing when new cells are not needed, a mass of tissue forms. This mass of extra tissue, called a growth or tumor, can be benign or malignant. (National Institute of Health) Benign tumors are not cancer. They do not invade nearby tissue or spread to other parts of the body. Benign tumors usually can be removed and are seldom a threat to life. Malignant tumors are cancer. They can invade and damage nearby tissues and organs. Cancer can also break away from a malignant tumor and enter the bloodstream and lymphatic system. Through the lymphatic system is one of cancers best modes of transport for spreading to form new tumors in other parts of the body. The spread of cancer is called metastasis. Malignant tumors must be treated or will be fa tal. There are many treatments for cancer. Among these are radiation, chemotherapy, surgery and the rapidly growing field of genetic therapy. It was discovered that when radioactive waves were directed on human cells, the cells would be destroyed. The idea of using this technology on cancer was a good one but was unsuccessful at first due to the damage caused to surrounding tissues. Then the analogy drawn from a simple story gave insight on how to focus the rays on the cancer and not harm the surrounding tissues and organs. The story goes like this. A small country was ruled from a strong fortress by a dictator. The fortress was situated in the middle of the country, surrounded by farms and villages. Many roads led to the fortress through the countryside. A rebel general vowed to capture the fortress. The general knew that an attack by his entire army would capture the fortress. He gathered his army at the head of one of the roads, ready to launch a full-scale direct attack. However, the general then learned that the dictator had planted mines on each of the roads. The mines were set so that small bodies of men could pass over them safely, since the dictator needed to move his troops and workers to and from the fortress. However, any large force would detonate the mines. Not only would this blow up the road, but it would also destroy many neighboring villages. It therefore seemed impossible to capture the fortress. However, the general devised a simple plan. He divided his army into small groups and dispatched each group to the head of a different road. When all were ready he gave the signal and each group marched down a different road. Each group continued down its road to the fortress so that the entire army arrived together at the fortress at the same time. In this way, the general was able to capture the fortress and overthrow the dictator. .u53f50a3f3ff813c438a84b30b44c2236 , .u53f50a3f3ff813c438a84b30b44c2236 .postImageUrl , .u53f50a3f3ff813c438a84b30b44c2236 .centered-text-area { min-height: 80px; position: relative; } .u53f50a3f3ff813c438a84b30b44c2236 , .u53f50a3f3ff813c438a84b30b44c2236:hover , .u53f50a3f3ff813c438a84b30b44c2236:visited , .u53f50a3f3ff813c438a84b30b44c2236:active { border:0!important; } .u53f50a3f3ff813c438a84b30b44c2236 .clearfix:after { content: ""; display: table; clear: both; } .u53f50a3f3ff813c438a84b30b44c2236 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u53f50a3f3ff813c438a84b30b44c2236:active , .u53f50a3f3ff813c438a84b30b44c2236:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u53f50a3f3ff813c438a84b30b44c2236 .centered-text-area { width: 100%; position: relative ; } .u53f50a3f3ff813c438a84b30b44c2236 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u53f50a3f3ff813c438a84b30b44c2236 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u53f50a3f3ff813c438a84b30b44c2236 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u53f50a3f3ff813c438a84b30b44c2236:hover .ctaButton { background-color: #34495E!important; } .u53f50a3f3ff813c438a84b30b44c2236 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u53f50a3f3ff813c438a84b30b44c2236 .u53f50a3f3ff813c438a84b30b44c2236-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u53f50a3f3ff813c438a84b30b44c2236:after { content: ""; display: block; clear: both; } READ: The Kinght And Chivalry According To William Barbe EssayThis simple story was the basis for intensity modulated radiotherapy (IMRT). This is a technique used to treat cancerous tumors on which a removal operation could not be performed. Interesting dose distributions generated by IMRT allow a better sparing of normal tissues with decreased acute and late toxicity, and offer a window for further dose escalations. (De Neve W; Claus F; Van Houtte P; Derycke S; De Wagter C) In order to get a radiation beam of high enough intensity to hit

Human Resource Management for Performance - MyAssignmenthelp.com

Question: Discuss about theHuman Resource Managementfor Performance Management. Answer: Israel Tobin have made this list to achieve to gain advantage over individual performance management and these are the following characteristics that need to be in cooperated in order to make an individual more component for the performance measurement system MBO is one of the performance evaluations tool in which small objectives are set in order to evaluate the performance. This process could be done by implementing different set objectives in order to achieve overall goals and objectives. We consider it as most important thing that setting particular objectives and goals and then work accordingly is helpful in achieving the measurement of performance that an individual is focusing to have for better reward system (Mobly, 2014). We are focusing to implement the productivity measurement and evaluation process to make the performance management system more effective so that the each and every individual employee of organization can be come under this applied model for evaluation process so the performance should be evaluated effectively that will be beneficial in terms of productivity as well because a person with best evaluation process will have reward according to the rated performance which will motivate them to perform well in order to contribute the organization (Santaso, 2016). As further added that the performance of each and every individual is important to evaluate so that an effective system could be generated and employees should get benefits and rewards including monetary and non-monetary on the basis of the evaluation that has been done the performance evaluation approaches. It has been observed that it is highly significant for the employers to maintain a balance in their personal as well as the professional relationships at the workplace. It is due to the reason that when the employers are able to make an appropriate balance between these conditions only then the most productive outcomes for the profitability of the organization. Considering this in mind, it is found that Israel Israel Tobin has decided to make the overall structure of the CERA organization to be more productive and competitive. Therefore, he has decided to make the proper channel through which he can be able to provide the feedback directly to the customers in the more effective and efficient manner. In addition to this, it can be stated that with the help of the right feedback on the performance of the employees the overall objectives of the organization are more easily able to attain in the more specified times. More specifically, it has been found that with the incorporation of the knowledge regarding the HRM system Israel Israel Tobin can be able to make the work place more efficient. Additionally, it has been observed that the ethics of the workplace should need to be maintained in order to make the professional environment more productive. There are various reasons that need to be considered so the staff members of the company can be able to able to improve their performance in the more attractive and sufficient way. That can be the reason to make the CERA organization more successful. References Mobley, W. H. (1977). Intermediate linkages in the relationship between job satisfaction and employee turnover.Journal of applied psychology,62(2), 237. Sulistyaningrum, I. H., Wirastuti, K., Santoso, A. (2016). Performance Appraisal in Pharmacy Department Sultan Agung Islamic Hospital by Balanced Scorecard Approach on Internal Business Perspectives.Sains Medika,7(1), 21-24.

Selling Idea Essays - Income Distribution, Economy, Flat Tax

Selling Idea Many people would like you to believe that flat tax is so named because it will flatten your finances. That at the least is the intended conclusion. By eliminating personal deductions like mortgagee interest payments, the study claims, the flat tax would reduce housing values in this country by upwards of 10 percent. The study's methodology is shaky at best, and the jury on housing values is still o ut. Despite the forces allied against the flat tax, tax reform has grown steadily because the current tax system is so unpopular and the alternatives promise so much. But in addition to the possibility of lower housing values, the flat tax poses several oth er serious problems too easily dismissed by its advocates. Businesses may be the flat tax's second biggest obstacle. By reducing the cost of compliance with the tax laws and removing uncertainties about the tax situation, the flat tax would eventually benefit businesses. However, they would see their tax burde n rise by about two-thirds, on average, from 31 percent of the total tax burden to around 50 percent. This tax increase on businesses would result from the loss of deductions for state and local taxes and for employee fringe benefits, among other things. Though businesses will try to pass on these costs to consumers and employees-by raising prices and trimming fringe benefits, for example-shifting the nations tax burden to the business community will not produce successful tax reform. Next, the flat tax initially would raise taxes on the middle class by 20 percent. On average, a family with between $40,000 and $50,000 in adjusted gross income would see there taxes rise about $700 to about $7.500. The flat tax also appears to have a major fairness problem. For example consider two families. The Jones have a combined salary of $50,000 in wages. Under the flat tax, a 20 percent rate would cost this family $3,700. Now consider the Smiths, who in r etirement consume every dollar of their $1 million in dividend income. Under the flat tax, the Smiths owe no tax at all because capital income is excluded from the tax base. To be sure, their dividend income was taxed at least once at the business level before they received it. But the perception would persist that a high income family would pay no tax. Will tax fairness be defined so that individuals consuming significant amounts of capital income would pay little or no tax? Though difficult issues, they are not impossible to resolve. Moreover, the system's advantage could well outweigh it's drawbacks. The flat tax could prove a boon for the economy by eliminating a passel of convoluted tax disincentives to saving and inve sting. Economists will quibble over exact estimates, but there can be no question that savings and investment will improve in both the short and long run under a flat tax. Advocates are correct to insist that the flat tax would be much simpler than the current tax system. The new system would tax only the income derived from individual labor, after allowing for personal exemptions. There would be no deductions. The fla t tax would tax businesses' net cash income at the same rate that applies to individual income, while eliminating all the apical tax provisions that penalize some businesses while benefiting others. One big problem with the current system is that it costs from $150 billion to $300 billion annually to operate. The flat tax, by contrast, would cost about 1/5th as much once fully phased in. These cost savings are equivalent to more than a $100 bil lion tax cut for the American people. No tax system is perfect, and no tax reform proposal is without flaws. In the end, the flat tax's greatest strength is that it would remove the current tax system's depressing effect on the economy. This over time, could make up for all the problems me ntioned above. But before it can pass the problems must be addressed.

How to Stop Running Out of Time on ACT Reading

How to Stop Running Out of Time on ACT Reading SAT / ACT Prep Online Guides and Tips Running out of time on any test is extremely frustrating.For me, it’s always a fight between my anxiety arising from racing the clock and the feeling of "if only I had more time, I could do better!" (spoiler: no matter which feeling wins, I lose). It’s even worse on tests like the SAT and ACT because they’re so lengthy:if you run out of time on a section, you don't get the relief of "Well, at least I'm done with the test" because you have to move right on to the next section. Since you can’t actually stretch out time (probably?) and, except under special circumstances, can’t get extra time, you'll need another solution to help you avoid running out of time on the ACT. So what strategies can you use? I’ll discuss the top misconception students have about running out of time on the ACT Reading section and give you strategies to avoid running out of time. First, however, I want to do a quick run-through of the timing for ACT Reading- after all, to stop running out of time on it, you must first know its basic layout. We have an in-depth explanation of this in another article, but in case you don't have time to read it, I've written up a summary below. Feature Image:William Warby/Flickr How Long Is the ACT Reading Section? The ACT Reading section is the third section of the ACT and consists of 40 questions on passages in four subject areas (humanities, social sciences, natural sciences, literary fiction). In total, you'll have 35 minutes for the section. Usually, there's just one long passage per subject, but on occasion there will be a couple of shorter passages with questions that ask you to compare things across passages. We have more on what's actually tested in ACT Reading in this article. ACT Reading questions come in five main varieties: Main idea:What’s the main point or theme of the passage? Detail: Given specific information from the text, explain the meaning and/or function. Development: In what order are ideas arranged in the passage? Vocabulary: As used in the passage, what does a word or phrase mean? Implied Ideas: From what's written in the passage, what can you infer about the author or subject? Voice: What is the tone or style of the author? (subset of inference questions) Find out more from our detailed guide on the best approach to take when reading ACT passages. A Big Misconception: Reading Fast = High ACT Reading Score Excelling on the ACT Reading section is not just about reading speed- otherwise, it'd be called the ACT Reading Race (or something like that). If you read a lot, or read quickly, that might give you a little bit of an edge. But reading fast inno way guarantees that you'll excel on ACT Reading or that you won’t feel rushed. If you’re a slow reader, you might be thinking, "Yeah, right. I’m already starting from behind since I'm a slow reader. There's no way I'll be able to finish the ACT Reading section." False. I will illustrate just how false this is with a case study ... of myself. I've always read pretty quickly and voraciously. In high school, I started keeping track of the books I was finishing because I was a huge nerd and wanted statistics. I found that I was completing about one book every three days. When I took a timed ACT practice test recently, however, I found that I felt really pressed for time. My first response: "Wait, what? I'm never, ever strapped fortime when it comes to reading (unless there's somewhere I have to be and I just want to finish one last page ... chapter ... book ... oops)." So what the heck was going on? Why did I feel as if I was running out of time, even though I read quickly? The Main Issue: I Didn’t Prepare for the ACT Clearly, the issue was not that I don't read enough. What was actually lacking was experience with the ACT Reading section.For example, I didn’t know that there were 10 questions for each of the four passages. I didn't realize that there were only four passages, and I wasn't familiar with all the question types. I also didn’t keep track of time as I was going through the test until the very end when I realized, "Ahhhh! I have five minutes left! How did this happen?!" And so on. In reality, the key to doing well on ACT Reading is to be able to skim text while also retaining meaning.If you're a slow reader, you can learn to effectively skim with practice. But if you're a fast reader, you must be aware that ACT Reading is much denser than your average novel; you'll need to practice to be able to extract important information from the ACT passages. The Solution: Practice, Practice, Practice It’s not just the way to get to Carnegie Hall (as the old music joke goes)- practice will get you places with test prep as well. But just doing some desultory, half-hearted practice isn't enough. You must practice and study effectively. When studying for ACT Reading, there are three main areas you'll need to focus on to get better at finishing the section in time. We'll cover those next. Tip 1: Practice Monitoring Your Time The first skill to practice is keeping track of your time. Read on to learn exactly how to do this. Know How Long You're Taking on Each Question If you find you’re taking too much time on a single question, mark it and come back to it when you're reviewing your answers later. But what is "too much time"? The answer to this depends on your target score and/or on the score you're aiming for on a particular section.Therefore, when preparing for the ACT Reading section, you must know your raw and scaled target scores. Why does this matter?If you’re aiming for a lower target score, you can skip more questions and spend more time on the questions you do know how to answer. Remember, the ACT Reading section contains 40 questions that you have to answer in 35 minutes: if you’re spending more than a minute on a question, you’re going to run into problems. The 52-ish seconds-per-question time limit only applies, however, if you're aiming for a perfect or near-perfect score and need to give every question a fair shot. If you're aiming for a 25, on the other hand, you can guess on the hardest 10-12 Reading questions and focus your energies on easier questions (though of course which questions are easier depends on the person). This also means you'll get more time to spend on these questions.If you only need to answer 28 questions correctly to reach your target score, you can spend up to 23 seconds more per question (28 questions in 35 minutes vs 40 questions in 35 minutes ... and you thought there wouldn't be math in this article). Know How Much Time You Have Left While You're Taking the Test This doesn’t necessarily mean dividing up the time beforehand, as in, "OK, I have 35 minutes and four passages, so I should take eight minutes on each passage and answers the first time through. Then I’ll have eight minutes to go over everything at the end." Even typing that made my head hurt, and doing those calculations in the moment will take up way too much time. Instead, get used to keeping an eye on the clock. I personally try to check the time only after I have finished skimming a passage and have answered all the questions for that passage (even though my initial instinct is to constantly check the time). You'll need to figure out what works best for you, but my general advice is to avoid checking the time more than once every few questions- otherwise, you'll end up wasting time trying to save time. If you find you have no grasp of the passage of time when you’re practicing answering questions, trypracticing with a stopwatch set to go off in five- or seven-minute increments. Just remember that you won’t actually be able to do this on test day (that said, the test proctors might give verbal warnings when there are 10 and five minutes left). Learn Time-Monitoring Strategies When looking over the ACT Reading section, mark questions you end up spending a long time on as well as the ones you’re not sure about. Really break down what stumped you about the questions you spent too much time on and the ones you got wrong or were uncertain about. Was it the wording of the question? The type of question? Were you just tired and misread the passage, so you didn't see the answer? Is there a pattern to the ACT Reading questions you're running out of time on? All this data is valuable fodder for your test-prep process, which is toestablish a feedback loop of testing, reviewing your mistakes, and testing again.Be aware that it is essential not to skip over the middle step of reviewing your mistakes thoroughly. Not sure whether running out of time is your only issue? Then read the section on understanding your high-level weaknesses in this article. Mike Schinkel/Flickr Tip 2: Practice Reading Passages and Answering Questions Practicing the ACT Reading questions over and over won’t necessarily make you a faster reader. It will, however, make you better at reading the passages in a way that will help you answer the questions more efficiently.What do I mean by this? I can't dictate the best way for you to read the passages, but if your current approach isn't working, you might want to consider switching it up. The Three Main Methods for Attacking ACT Reading Passages Here are the three primary options you have for approaching ACT Reading passages: Read the whole passage in detail:This is really only a good strategy if you're both thorough and quick as a reader- it's probably the worst option if you're already worried about running out of time. Read the questions first:Figure out what details you need to look for in the passage by reading the questions first; you'll then jump back to the passage to find these details. This method can be disorienting for some people, but for others it really saves on time. Skim the passage, then attack the questions:Get a sense of the content, structure, and purpose of the passage before approaching the questions, and then return to the passage for more detailed information required by specific questions. The more familiar you are with the ACT Reading passages and questions, the more familiar you'll become with the test and the better you’ll know what to pay attention to and when to use which strategy. For instance, if you read the questions before reading the passageand run into a question that has specific lines associated with it (e.g., "In lines 12-42"), you'll know that you must read only those specific lines in order to answer it. Alternatively, if you skim the passage before you answer the questions, you should get used to noticing transition words/phrases such as "however" and "in contrast." These words are important in that they indicate a change in tone. Here's an example: "While some scientists still adhere to the cold-blooded dinosaur hypothesis, recent research has convinced many more others that a likelier hypothesis is ..." We have more strategies, as well as more detailed information on why you might want to choose one approach over the others, in our article on the best way to approach the passages on the ACT Reading section. More ACT Reading Strategies Which passage you read can make a big difference if you tend to run out of time on ACT Reading. If you’re more comfortable with certain subject matter, such as prose fiction,start with those passages and questions rather than going through the section in order.Not only will you be able to pick up some easy points by answering questions you're more likely to get correct, but you'll also be more relaxed when you get to the passages that are more difficult for you since you won't have had to struggle right off the bat. Another strategy is tobubble in all your answers at the end(read more about this in the Quick Tip section of our perfect scorer article). This strategy is only helpful, however, if you can make sure to leave a good four to five minutes at the end of the section to do this,since you don’t want to run out of time before you bubble in answers you got (the ultimate in frustrating). If you can think of other ways to keep yourself from running out of time on ACT Reading (perhaps by using some mindfulness techniques to focus?), that's great. More important than using any one strategy is to use the strategies that work for you. ACT Reading strategies: less complicated than chess strategies (MarkRattapong/Flickr) Tip 3: Practice Taking ACT Reading as Part of the Whole ACT There’s knowing the material ... and then there’s having the stamina to get through it. Luckily, the ACT never varies the order in which material is presented,which gives you an advantage when prepping: you can emulate test-day conditions when you take practice tests by taking everything in the right order. Just like you wouldn’t practice for a triathlon by only doing each activity separately and never doing them all together, or wouldn’t only rehearse a play with scenes out of sequence before opening night, you need to take the ACT Reading section in sequence with the rest of the ACT at least a few times before test day. On the other hand, because ACT Reading is always the third section of the ACT, your brain will probably be tired by the time you get to it.What's more, even after you finish the Reading section, you'll still have one more section to go (the Science section). For me, this really became a factor since my brain got fatigued from focusing on one subject for an extended period of time. But for other people I know, the old SAT's format that switched back and forth from subject to subject was far more difficult (making the ACT a comparatively better choice). Now, though, both the ACT and SAT use a similar format in which the sections always appear in the same order. Another point to keep in mind is that you’ll most likely be taking the ACT on a Saturday morning, so if you’re not a morning person, be sure to do some practice Reading sections in the morning to give yourself a good idea of what your energy levels will be like on the actual test. If you’re more sluggish in the mornings, your reading speed will probably be affected as well; taking practice tests in the afternoon might not give you an accurate picture of how quickly you can do the ACT Reading section under real test conditions. Special Circumstances: ACT Timing Accommodations If you really have trouble with reading in time-constrained situations, you might qualify for special testing accommodations. It's unlikely that prepping for and taking the ACT would be the first time you notice you have major problems with reading;however, it could be the first time you wouldn't be able to compensate for it in other ways (e.g., spending hours and hours on homework and extra credit to make up for low test scores). The ACT does offer accommodations for eligible students who have documented issues, along with information on the steps students must take in order to get accommodations on testing day. But a word of warning: accommodations are far more likely to be granted if students' special circumstances have been documented for a long period of time.ACT, Inc. tends to be leery of students who get diagnosed with something just in time to take the test- they might be stretching the truth in order to get extra time. So how can you avoid getting caught in red tape and having your accommodations held up? Plan and apply for special accommodations earlyif possible- the request process alone can take a while. If you're in middle school or early high school and are having serious problems with reading when compared with your peers, get psycho-educational testing then rather than waiting until it's time to register for the ACT. If, for whatever reason, applying for special accommodations early isn't possible (for instance, if you only recently acquired a hearing or visual impairment), make sure it's clear to the person documenting your condition (the person who will provide you with the information to send to ACT, Inc.) why you are only doing something about this now.They might want you to explain this to them, too, so it’s good to have an explanation ready. How to Save Time on ACT Reading: Recap ACT Reading can be a tricky section for many test takers, but it's definitely possible to save time on it if you know how to prep effectively for it and what strategies to use on test day. To recap, here are our three tips to keep in mind as you study for ACT Reading: Take timed ACT practice tests and monitor your time on the Reading section Get comfortable with answering ACT Reading questions so you can use all strategies effectively Take entire practice tests in sequence at least a few times before test day so you know what to expect If you think there’s a bigger problemcausing you to run out of time on ACT Reading, get psycho-educational testing as early as possible to confirm your condition and to see whether you are eligible for special timing accommodations on the ACT. Now, go forth and read! What’s Next? How do you figure out what’s causing you problems on ACT Reading? Read our detailed post on what's actually tested on the Reading section, our article that covers the best ways to read the passages on ACT Reading, and our ultimate guide to ACT Reading. How long is the ACT overall? Get more tips on ACT timing with our guide. For more tips on how to master the ACT,read our complete guide by PrepScholar's resident perfect scorer. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep classes. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our classes are entirely online, and they're taught by ACT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Kaiser Wilhelm II Essay Example | Topics and Well Written Essays - 2500 words

Kaiser Wilhelm II - Essay Example The period between 1888 and 1914 saw rapid growth of Germany as an economic and military dominance. On the other hand, Europe was largely divided into different opposing camps due to the suspicion arising from allies that were formed during this period. The mistrust culminated into the World War 1, where Germany experienced the worst defeat in the century. Consequently, there was the abolishment of German monarchical rule, and all this was blamed on Wilhelm’s actions and character (Imperial War Museums 1). Additionally, the miscalculated judgments by Wilhelm led to the dismissal of Bismarck in 1890. Moreover, Wilhelm II disrupted the political system that had existed in Europe (Imperial War Museums 1). This was largely seen through strained relationship that existed between Germany and Britain. In addition, as Germany engaged in supporting the Boers against Britain, this hastened the development of strong ties between France and Britain to the detriment of Germany (Imperial Wa r Museums 1). This also increased isolation of Germany to the rest of Europe. The other essential thing to note is Wilhelm’s support of Austria-Hungary against Serbia. This opened doors for strenuous relations between various allies in Europe. This was detrimental to Germany and Europe and was utterly opposite of the situation in the last quarter of 19th century. ... He adopted different form of governing for over two decades before the beginning of the First World War. The form of governance was different as compared to the one practiced by Bismarck. The governance was more liberal and compared to the conservative nature adopted by Bismarck. He engaged in aggressive and expansionist political course entirely in the name of maintaining Germany position in Europe. All these far-reaching policies acted as a recipe to war in 1914. This was because the policies adopted by Wilhelm II destabilized the relative peace that Bismarck had managed to restore. However, the foreign policy remained the same throughout this period as what was envisioned in the unification of Germany. Moreover, there was the adoption of a German constitution in this period that envisaged the militaristic foundation of the new empire. The constitution gave all sections of the government real political power. The sections included the Bundesrat, the Reichstag, Prussian cabinet and the military establishment. The election of the Reichstag was by all males over the age of 24 (Imperial War Museums 1). This gave Germany a law making body that had similar democratic principles to the rest of Europe. However, all the different factions of the government were under Wilhelm II. As a result, Wilhelm had enormous political power and this was instrumental to the institutionalization of ‘personal rule’ as envisioned in his dreams (Imperial War Museums 1). Secondly, Wilhelm made a political decision that was not expected by many in Germany at this period. He forced Bismarck to resign in 1890. This was seen as resulting from variation in political ideologies. This was because Bismarck was conservative as compared to Wilhelm 11 liberal approach. This provided

Education Essay Example | Topics and Well Written Essays - 750 words - 6

Education - Essay Example Additionally, the educational purposes of English will be weighed out in the classroom and in the outside world. This essay will be based on the small scale research I carried out during my serial practice week. I sought to bring together school staff’s opinion and perception of the National Curriculum and Framework, along with pupils’ views in order to justify the place of English. The given research, which includes interviews with teachers and pupils, and theoretical justification of the place of English in modern education, will also act as a foundation for conclusions made on the basis of practical and theoretical findings. I will begin with the evaluation of the role of English in the National Curriculum and the Framework. Although I have not found any evident research that would provide an explicit justification of the place of English in the current Curriculum, the justification which my study will be built upon is based on a practical consideration of both positive and negative personal and generally accepted views on the issue, on the current Curriculum and my academic readings. Trying to define English in ‘Literacy: Reading the Word and the World’ Freire’s understanding of English derives from English’ being a ‘critical literacy’ (Moss, 1998 p6); it is considered to be an active instrumental approach to encourage pupils to: Literacy is viewed as a common tool used by teachers during English lessons: pupils are encouraged to make meanings by evaluating and discovering the range of techniques that the author crafts. This critical awareness comes forth as pupils are encouraged to adopt a critical understanding of the text. They begin to consider how texts are trying to influence and change them as members of society. As a result, such an understanding changes their thinking process, both personally and socially, and influences the formation of a

Accounting theory Assignment Example | Topics and Well Written Essays - 1000 words

Accounting theory - Assignment Example October: At the directors’ meeting it was decided to allot shares in full to the applicants who had paid the full amount and proportionally to all the remaining applicants. According to the company’s constitution, all surplus money from application can be transferred to Allotment and Call accounts. February 15: As provided for in the constitution, the directors decided to forfeit these â€Å"C† ordinary shares. The constitution further provided for any surplus on resale, after satisfaction of unpaid calls, accrued interest and costs, to be returned to the former shareholders. This is in line with the notice usually given by the board of directors lasting fourteen days after which the defaulting members will lose their shares through forfeiture (Leo, Hoggett, & Sweeting 2012). February 20: The Company offered ordinary shareholders 1 option (at a price of $1 per option), for every 3 shares held. Each option entitled the holder to buy 1 â€Å"D† ordinary share at a price of $1.50 per share, exercisable on 1

Advertising Creativity And Communications Marketing Essay

Advertising Creativity And Communications Marketing Essay This essay will first identify the advertising benefits for the company and why companies do advertising with regard to some credible authors of marketing books. Secondly, it will investigate the strong models based on persuasion theory with the help of different examples from UK advertising market. Next, it will examine the ATRN model of Ehrenberg based on reinforcement. Finally, this essay will present a view that the companies are using different strong and weak models to attract the audience to buy their products. In this modern era of technology many companies using tool of advertising to aware the customers about the features of their products and services. The advertising is a form of creating and sending a message to certain targeted population and hoping for their reaction towards your product. Historically the producers developed a product and then advertise it to find the market for the product but in todays world the product is specially design with the customer interest (Wells et al, 2006). In the recent past, the marketing concept has increased dramatically. The companies are started putting huge amount of budgets into advertising to produce high profits for their organization. The advertising particularly helps to create awareness because people do not buy those products they have never heard of them before. The advertising is very important for new products to launch them into segmented market. The relationship between the customer and the company need to be build up by the help of effective advertising (Farbey, 2002). Globalization made the companies to expand their businesses into other markets around them. This fact has increased the competition among the competitors. In this competitive world, it is made compulsory for the company to advertise and protect themselves from the primary competition (Wells et al, 2006). Advertising is only as strong as the product and service because you can only sell poor product at once time but to sell it for twice you have to speak truth with your customers. The effective campaigns are making customers more loyal to the company. Advertising can be a strong or weak force for the company (Farbey, 2002). The Strong theory and models are based on persuasion and on the other hand the weak theory is based on reinforcement. Persuasion is a process which includes changing of attitudes and manipulated the thoughts of customers to change their believes and habits (Health, 2007). There are two types of persuasion, Rational and Emotional persuasion. Rational persuasion is about explaining the benefits, advantages, likeness and different incentives where as emotional persuasion has the same features but it can create a strong relationship and make brand most successful. When the result come to calculate the efficiency of them then its very hard to evaluate the effectiveness of emotional as compare to rational persuasion (Health, 2006). The strong school of advertising really focuses on the effectiveness of advertising. The effective advertising helps the company to grow its sales very rapidly. Short term advertising campaign is more effective then the long term. The most important feature of short term advertising is that it tells the company to go with the campaign in long run or to leave it because it will not have a further effect on the sales (Jones, 2003). Not every campaign has an effective outcome on its sales. About 70% of all the campaign raises the sales immediately and on the other hand 46% of long term campaigns have a direct impact on the sales (Jones, 1998). Strong school of advertising models include AIDA (Attention, Interest, Desire, Action), DAGMAR (Unawareness, awareness, Comprehension, Conviction, Action), Hierarchy of effects (Awareness, Knowledge, Liking, Preference, Conviction, Purchase) and Elaboration Likelihood Model. The AIDA model was designed by St. Elmo Lewis (1898) and Strong (1925). This model used especially for the personal dealing but later on it was adopted as a communication process between the company and its customers (Yeshin, 2006). It consists of four steps Attention, Interest, Desire and Action. Its very important for the company to get the attention of the customer so that the other three steps should be taken by the customer. The main issue for the company is to know its own benefits and then tell the customers with different attractive words or phrases to get their attention (Johnston, 2009). Attention can built the interest and make desire for the product. By giving more and more true information of the product the interest can be generated (Brewer, 2010). The desire only be created by showing the actual picture to the customer and make him or her desire for the product. The product features can make the man go mad for the product and indulge in the step of taking quick action (Johnston, 2009). There are many adverts these days for the customers to get their attention towards the product. Apple is a very famous company in making electronic products such as Iphones, Ipods, Macbooks and now the Ipads. The Ipad is specially made for the customers to access their emails, watch videos, downloads pictures and listen to songs. Before launching Ipad the company really wanted to grab the attention of their customers. They used their website to attract the customers for example; if anyone opens the web page then he gets a welcoming message of the new product of Apple. The picture of Ipad is shown below which was advertised on www.apple.com (Lazaris, 2010). C:Usersfazal ranaDesktopipad.jpg Source: APPLE WEBSITE (2010) Figure 1: IPAD IMAGES This is a very good example of how picture can get customers attention. This sort of pictures can create an interest for the customers. Apple gave the enough knowledge on their website to create certain interest for the customers. Java script switchers and image sliders are very famous nowadays. The image shows that you can access the email and the save pictures at a same time. Considering the example of the Ipad, the aesthetics and accessibility feature of the product should not only be provided to induce the desire of attainability but also to facilities the user and to give an even better maneuverability of the device for a comfortable and more passionate experience (Lazaris, 2010). The campaign ran very well through web page and indulges the customers to take action and buy the Ipad. Hierarchical model only deals with the individual response and the effect resulted by the advertisement (East, 2003). The advertising process model was developed by Robert Lavidge and Gary Steiner in 1961 that has some points difference from AIDA model. The main implication of this model is that, if any one of all stages missed out then the desire outcome will not be achieved. The first stage is to get aware the customer about the product by the help of advertising. Secondly, he or she should provide with all the information about the product so that the process of likeness can be built on its own. The following step is to create preference of the product among the other product with same qualities. The next step is conviction which includes making decision to purchase the advertised product. If all of the steps are effectively put in by the company or the advertising agency then its not difficult to make customer buy for the product (Yeshin, 2006). As can be seen from an old advert of Ariel (YouTube, 2008) which delivered an idea of Lavidge and Steiner model, this advert gives a good example of Hierarchy of effect model. By emphasizing on the problem of stain clothes the company creates awareness and gives us the problem of removing these stains which is not possible to be done by other ordinary liquids. By performing a simple experiment of comparing Ariel liquid by other liquids the company has induced a liking effect among the audience. The better results of the product would generate a preference among people whereas convincing them that if this product is selected and used it would give out better results than other product which are already available in the market. By using such a method the company leaves the audience with an inclined desire to purchase the product and try it at least for once which resulted in a number of sales for the product. In early 1960s, Russell Colley developed a model with the name of DAGMAR (Colleys hierarchy of effects) model. This model aimed to quantify the process of communication (Yeshin, 2006). The stages of this model are Unawareness, Awareness, Comprehension, Conviction and Action. This model emphasized a lot on creating higher number of sales by the help of awareness. The customer must be aware of the product and the company. He must have the comprehension or knowledge that what the product is about and how the product can help him (Joyce, 1998 in Jones, 1998). Thirdly, convincing the customer by telling him benefits of the product. Lastly, for the action you have to depend on the customer. However, your previous actions will have a major role to play (George, 2006). This model is mainly use to define advertising goals and measure the effectiveness of the campaign. Effective advertising can take the audience down to the way of awareness, comprehension and conviction to take the final actio n (East, 2003). Indian premier league (IPL) is becoming very famous these days among all the ages who love to watch cricket. These days the third season of IPL cricket is going on. IPL has recently signed a contract with ITV for live broadcasting of every match especially for UK fans. To get aware the people the ITV is advertising on TV and Internet. Recently, on 11 March 2010 ITV king cricket website showed an advert about the watching the matches of IPL on terrestrial TV without paying any money. The targeted audience is students who can watch matches in the afternoon by sitting at their homes. As ITV is a famous channel for UK audience so there is not much need for the comprehension about the channel. The conviction has done by telling the major benefit of watching the match without paying (King Cricket, 2010). The Elaboration Likelihood Model was developed in 1980 by Richard E Petty and John T Cacioppo. This model addresses the interest of the individuals and changing habits of individuals behavior. The company tries to develop the positive behavior of the individual customers towards their offerings. There are two routes in this model of persuasion. The first route is the central processing route which provides the information with high level of motivation and the customer can asses to the core features of the persuasive message. This stage helps very much in making the effective decision. The other route is peripheral route which is about giving different cues to the customer and can involve personal selling as well. The outcome of attitudes forming with this method is less effective as compare to the first one (Eckert and Goldsby, 1997). Infomercials are the best example of giving information to the customer through central processing route. As can be seen from wearable towel infomercial (YouTube, 2009), the information about the product has been given to the audience to know about the product for example, how easily you can wear it as compare to the other towels which are already available in the market. Secondly, the advert provides the advantages of wearing the towel and different ways of wearing it. The individuals do not have much time in watching the whole infomercial so its better for the company to use peripheral route for the advertising. The weak theory is based on the reinforcement or repurchases habit of customer. The ATR model was proposed in 1974 by Ehrenberg which includes Awareness, Trail and Reinforcement (Hoek et al, 2000). Ehrenberg rejected the persuasion models and argues that the step of taking action in persuasion model is not supported by the empirical evidence (Yeshin, 2006). This model actually tells about the reinforcement in the customer current behavior patterns. The empirical generalization describes as the relationship between the consumer perception and beliefs about the brands and their behavior with respect to those brands (Hoek et al, 2000). In 1997 the model was refined by Barnard and Ehrenberg and they put another step of nudge after the reinforcement (Hoek et al, 2000). The first step of ATRN model is about Awareness of the product. The awareness can be done by different forms of advertising for example promotions, media adverts, word of mouth, direct marketing and so on. For the brand whi ch is already available in the market to buy, the customer already has the knowledge of the product and its specifications. For the new products awareness is very important so that the customer should know about the product. After the awareness the customer straight make a decision of buying the product and get him in the stage of trail (Yeshin, 2006). The ATR model specially focuses on the long term relationship of the customer with the company and the customer can only buy the product if he has believe in the product or if he tried it before. The managers are very willing to use ATR model these days to make the use of behavioral goals and to create a long term relationship (Hoek and Janet, 1999). The adverts are mostly for those people who already have the product. Majority of the people use to see and concentrate on the adverts of those brands which they are using or used it before in their lives. In new markets, the image of product and awareness has to be built but on the other hand in mature markets the adverts are mainly use to retain the customers. The customers do not have any interest in changing their brands and they are willing to stuck themselves to limited brands(East,2003). C:Usersfazal ranaDesktopTradeAdverts_kit kat caramel.jpg Source: GOOGLE Images (2010) Figure 2: KitKat Adverts This advert is especially for those customers who have already tried different flavors of KitKat. The advert is actually for the new flavor of Chunky Caramel KitKat. The packaging is a designed to aware the customer so that he can answer himself what taste is going to de inside? The company spent around 7 million pounds on the advertising campaign (Frewin, 2009). Kitkat is announced as a bestselling chocolate bar of year 2009. The reinforcement to buy the product made the huge profit for the company. The sales have risen to 13% of the last year (Laycoak, 2010). Scholten (1996) has stated that the traditional models of hierarchy of effect paradigm have two major issues to criticize. Firstly, it cannot research about the market situation to deliver their message. Secondly, the campaign is run to a specific group of people which are targeted. The ATR model focuses on the behavior, brand awareness, trial purchase and repurchase if the customer is satisfied and willing to buy it again. On the other hand, traditional models do emphasize on the effectiveness of advertising by getting a regular response up to a particular stage in hierarchy (Scholten, 1996). This essay has explored the difference between strong theory and weak theory with the help of different example which has taken from the UK advertising market. It has been found that the use of strong theory based on persuasion can really help the company to grow its business globally by giving information about their organization and the product. The communication process by persuasion is specially for those companies which are diverting the business line to the different countries and those who are new in different businesses so that they can aware the audience. The communication through ELM model can be very expensive for low budget advertising campaigns but on the other hand it can be very effective for big marketers to give maximum information to the individuals or give some cues by hiring celebrities. Furthermore, the ATR model can be helpful for those companies which are willing to advertise in the same market where they are performing their current businesses. However, the co mpany should have some competitive advantages for new market openings which really help them to get successful in the stage of trail. The brands which are already well known or people are very much aware to them such as, Coca Cola, Pepsi etc usually use ATR model to reinforce the customer to buy the product again and again. REFRENCES Apple Official Wesbite (2010) Ipad images [Online] Available at: http://www.apple.com/uk/ [Accessed: 26 march, 2010] Brewer, D. (2010) What is AIDA in small business marketing [Online] Available at: http://office-software.suite101.com/article.cfm/what_is_aida_in_small_business_marketing [Accessed: 27 march, 2010] East, R. (2003) The effect of advertising and display New York: Kluwer [Online] Available at:http://books.google.co.uk/books?id=iRlpSnMqcICpg=PA52lpg=PA52dq=atr+advertising+model+examplessource=blots=A2ja_RzYJsig=py6c51flzLa2TCLyDzpwA4K52y8hl=enei=ag2vS5zuEpGI0wS2kMn3DQsa=Xoi=book_resultct=resultresnum=4ved=0CBoQ6AEwAw#v=onepageq=f=false [Accessed: 21 march,2010] Eckert, J Goldsby, T. (1997) Using the Elaboration likelihood model to guide customer service based segmentation [Online] Available at: http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0050270905.html [Accessed: 20 march, 2010] Farbey, A.D. (2002) How to produce successful advertising. 3rd edn. London: Kogan Page ltd. Frewin, A. (2009) Trade launch for KitKat Chunky Caramel by Nestle [Online] Available at: http://www.caterersearch.com/Articles/2009/09/25/330095/Trade-launch-for-Kit-Kat-Chunky-Caramel-by-Nestl.htm [Accessed: 28 march, 2010] George, K. (2006) Models for an advertising agency [Online] Available at: http://www.articlesbase.com/multimedia-articles/aida-and-dagmar-models-for-an-advertising-agency-35178.html [Accessed: 23 march, 2010] Google Images (2010) KitKat adverts UK [Online] Available at: http://images.google.co.uk/imgres?imgurl=http://www.asiantrader.biz/TradeAdverts%255Ckit%2520kat%2520caramel.jpgimgrefurl=http://afoxiesmile.livejournal.com/usg=__SiB8tU7OEcEDAkhKltkiNW088SE=h=1169w=827sz=395hl=enstart=3um=1itbs=1tbnid=-0Ld_72uKkWwVM:tbnh=150tbnw=106prev=/images%3Fq%3Dkit%2Bkat%2Bold%2Badverts%2Buk%26um%3D1%26hl%3Den%26sa%3DX%26tbs%3Disch:1 [Accessed: 28 march, 2010] Health, R. (2006) Emotional Persuasion pp.47-8 [Online] Available at: http://www.adliterate.com/archives/RobertHeathJuly06Admap[1].pdf [Accessed 20th march, 2010] Health, R. (2007) Emotional persuasion in advertising. Research Report. Bath: School of Management [Online] Available at: http://www.bath.ac.uk/management/research/pdf/2007-07.pdf [Accessed: 16 march, 2010] Hoek, J., Dunnett, J., Wright, M., Gendall, P. (2000) Descriptive and evaluative attributes: What relevance to marketers? [Online] Available at: http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0960090604.html [Accessed: 18 march,2010] Jones, J.P. (1998) How Advertising Works. New York: SAGE [Online] Available at: http://books.google.co.uk/books?hl=enlr=id=VLhLSg6GyACoi=fndpg=PA1dq=J.P.+Jones+advertising+strong+theoryots=guEnVOPivPsig=8Daj0uBmHvaImqGmPksDb_jfIyY#v=onepageq=f=false [Accessed: 17th march, 2010] Jones, J.P Slater, J.S. (2003) Whats in a name?: Advertising and concept of branding. 2nd end. Armonk: M.E. Sharpe. Johnston, R. (2009) The AIDA marketing model [Online] Available at: http://www.articlesbase.com/printing-articles/the-aida-marketing-model-825021.html [Accessed: 25 march, 2010] Joyce, T. (1998) The Advertising Process. In Jones. P (Eds) (1998) How Advertising Works. New York: SAGE [Online] Available at: http://books.google.co.uk/books?hl=enlr=id=VLh-LSg6GyACoi=fndpg=PA1dq=J.P.+Jones+advertising+strong+theoryots=guEnVOPivPsig=8Daj0uBmHvaImqGmPksDb_jfIyY#v=onepageq=f=false [Accessed: 15th march, 2010] Laycock, M. (2010) Fairtrade KitKat goes on sale across Britain [Online] Available at: http://www.yorkpress.co.uk/news/4869073.Fairtrade_KitKat_goes_on_sale_across_Britain/# [Accessed: 27 march, 2010] Lazaris, L. (2010) The AIDA model in web design [Online] Available at: http://www.noupe.com/design/the-aida-marketing-model-in-web-design.html [Accessed: 25 march, 2010] Scholten, M. (1996) Lost and found: the information processing model of advertising effectiveness. pp. 97-104 [Online] Available at: http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6V7S-3VV44BC-B_user=10_coverDate=10/31/1996_rdoc=1_fmt=high_orig=search_sort=d_docanchor=view=c_searchStrId=1271700460_rerunOrigin=google_acct=C000050221_version=1_urlVersion=0_userid=10md5=e8bacad0d90ce77cfb832a2aa4379b02 [Accessed: 23 march,2010] Wells,W., Moriarty, S., Burnett, J. (2006) Advertising. 7th edn. New Jersey: Prentice Hall. Yeshin, T. (2006). Advertising. 1st edn. London: Thomson learning. You Tube (2008) Ariel washing powder 1980 advert. Available at: http://www.youtube.com/watch?v=SJ2eSKRR6Uo [Accessed: 26 march, 2010] YouTube (2009) Wearable towel infomercial. Available at: http://www.youtube.com/watch?v=WjdyjL0dbG8 [Accessed: 26 march, 2010]

Treating and Preventing Meningitis and Encephalitis Essay -- Biology M

Treating and Preventing Meningitis and Encephalitis The diseases, meningitis and encephalitis, cause various problems in the brain and should be avoided at all costs. Various preventative measures can be taken to avoid them. When one does contract one of the diseases, treatments are available to help cure them, but the treatments do not have a 100 percent success rate. Because of its viral and bacterial tendencies, antibiotics are used at times to attack the diseases as are various vaccines to help prevent contraction of the diseases. In the process of painting the famous Sistine Chapel, Leonardo Da Vinci accidentally uses the wrong color paint to paint Adam's finger. Should he wait until the paint is dry and can no longer fix the mess he made, leave it as a mistake, or take off the paint immediately and fix it? Of course taking care of the blemish as quickly as possible would be the best choice. Much like in this hypothetical scenario, one would want to treat a case of meningitis or encephalitis with the utmost urgency. The horrible effects of the diseases make them advisable to avoid and also advisable to treat promptly when contracted. Due to its tendency to be both a viral and bacterial disease, meningitis can prove difficult to treat. Its dual tendencies also mean that various methods are used to attack the disease. In order to treat meningitis, different aspects of the disease must be discovered first. The type of organism causing the infection, the age of the patient, and the extent of the infection must all be taken into account (WebMD, sec. 8). Any time meningitis is found, immediate treatment with antibiotics is required, and continuation of antibiotic treatment depends on whether a bacteria or a virus is causing th... ...edicine. 6 Oct. 2005. 27 July 2006 . â€Å"Encephalitis.† Kids Health. Jan. 2005. Nemours Foundation. 27 July 2006 . â€Å"Encephalitis.† WebMD. 15 Oct. 2004. 27 July 2006 . Hicks, Rob, Dr., and Trisha Macnair, Dr. â€Å"Meningitis.† BBC. Dec. 2005. 27 July 2006 . â€Å"Meningitis.† Emedicinehealth. 10 Aug. 2005. 27 July 2006 . â€Å"Meningitis.† WebMD. 28 Feb. 2005. 27 July 2006 . â€Å"Meningitis.† Wikipedia. 20 July 2006. 30 July 2006 . â€Å"Meningococcal Disease.† Centers for Disease Control and Prevention. 12 Oct. 2005. Department of Health and Human Services. 27 July 2006 . Treating and Preventing Meningitis and Encephalitis Essay -- Biology M Treating and Preventing Meningitis and Encephalitis The diseases, meningitis and encephalitis, cause various problems in the brain and should be avoided at all costs. Various preventative measures can be taken to avoid them. When one does contract one of the diseases, treatments are available to help cure them, but the treatments do not have a 100 percent success rate. Because of its viral and bacterial tendencies, antibiotics are used at times to attack the diseases as are various vaccines to help prevent contraction of the diseases. In the process of painting the famous Sistine Chapel, Leonardo Da Vinci accidentally uses the wrong color paint to paint Adam's finger. Should he wait until the paint is dry and can no longer fix the mess he made, leave it as a mistake, or take off the paint immediately and fix it? Of course taking care of the blemish as quickly as possible would be the best choice. Much like in this hypothetical scenario, one would want to treat a case of meningitis or encephalitis with the utmost urgency. The horrible effects of the diseases make them advisable to avoid and also advisable to treat promptly when contracted. Due to its tendency to be both a viral and bacterial disease, meningitis can prove difficult to treat. Its dual tendencies also mean that various methods are used to attack the disease. In order to treat meningitis, different aspects of the disease must be discovered first. The type of organism causing the infection, the age of the patient, and the extent of the infection must all be taken into account (WebMD, sec. 8). Any time meningitis is found, immediate treatment with antibiotics is required, and continuation of antibiotic treatment depends on whether a bacteria or a virus is causing th... ...edicine. 6 Oct. 2005. 27 July 2006 . â€Å"Encephalitis.† Kids Health. Jan. 2005. Nemours Foundation. 27 July 2006 . â€Å"Encephalitis.† WebMD. 15 Oct. 2004. 27 July 2006 . Hicks, Rob, Dr., and Trisha Macnair, Dr. â€Å"Meningitis.† BBC. Dec. 2005. 27 July 2006 . â€Å"Meningitis.† Emedicinehealth. 10 Aug. 2005. 27 July 2006 . â€Å"Meningitis.† WebMD. 28 Feb. 2005. 27 July 2006 . â€Å"Meningitis.† Wikipedia. 20 July 2006. 30 July 2006 . â€Å"Meningococcal Disease.† Centers for Disease Control and Prevention. 12 Oct. 2005. Department of Health and Human Services. 27 July 2006 .

Summary notes Billy elliot

Purpose Present viewers with the realities of being different Changing pre-conceptions towards themes of gender and sexuality through a story of a young boy dealing with these issues Encourages acceptance and breaking free from stereotypes Links to ‘Into the World' Young people have ability to rise against prejudice and overcome obstacles to become a success as they move into adulthood E. G. Billy reluctantly participating in boxing to please his father (obstacles) 0 naturally drawn to ballet which is contrasted to Tony's violent, defiant character (e. Riot scene where Tony attempts to evade the police and Is captured and beaten) with Billy's quiet and gentle persona to demonstrate different ways In which young people transition Into adulthood. Billy does not fit the male stereotype expected from the working class Love of music and dancing that separates him from other boys his age His dream is to possibly escape the angry, motherless family through Mrs.. Wilkinson suggestion f or the Royal Ballet School. He responds to the loss of his mother with grief, opposing the angry, silent espouses of Tony and Jackie.He experiences difficult situations for an eleven year old though responds with courage, passion and determination. This affirms Mrs.. Wilkinson advice that: â€Å"It's not about what you know†¦ It's about how you move, how you express yourself,† Aftermath of Billy's experiences of growing up and moving into the world are positive and negative Positive: Achieves his goal to be a dancer and surpass the restrictions of the congested town Negative: Criticism of schoolmates and family 0 must hide his passion from the worldThe piano that belonged to Billy's mother acts as a symbol of hope and escape for Billy E. G. Jackie yells at Billy to stop playing, foreshadowing the negative impact that his father's anger will have on Billy in his search for beauty. E. G. When Jackie cuts up the piano for firewood on Christmas, Billy asks â€Å"Do you thin k she'll mind? † â€Å"Shut it Billy, she's dead'. Here, the destruction of the piano symbolizes Billy's destroyed hopes to escape through music and dance.Music Main genre punk rock to capture feelings of angst and frustration towards poverty ND prejudice they experienced Upbeat pop rock is included when Billy succeeds creating tone of excitement e. G. Hiding the ballet shoes under the bed Non-dietetic music used to symbolism change in Billy e. G. Dancing through the streets with ballet slippers around his neck, paralleling previous images of him with boxing gloves similarly positioned, combined with uplifting music 0 change in attitude and direction in life for Billy. Dietetic music used to show Billy's growing happiness e.

Using a Mind Map for Reading Comprehension

Using a Mind Map for Reading Comprehension The use of Mind Maps in class is useful when working on all sorts of skills. For example,  students can use a Mind Map to quickly jot down the gist of an article they have read. Another great exercise is using Mind Maps to learn  vocabulary. Mind Maps provide a visual learning mechanism that will help students recognize relationships they may miss in a more linear type of activity. The act of mapping something out encourages the individual to create an internal retelling of the story. This type of approach will help students with essay writing skills, as well as better overall reading comprehension due to the 30,000 foot overview they will get.   For this example lesson, weve provided a number of variations on the use of Mind Maps for exercises. The lesson itself could easily be extended into homework activities and over multiple classes depending on how much of the artistic element you encourage students to provide.  For this lesson, we created a simple map as an example for an upper-level reading course using the novel Dont You Dare Read This, Mrs. Dunphrey by  Margaret Peterson Haddix.   Mind Map Lesson Plan Aim:  Reading review and comprehension of extensive reading materials Activity:  Creating a Mind Map asking students to create an overview of a story Level:  Intermediate to advanced Outline: Introduce the concept of a Mind Map by showing students Mind Maps posted online. Just go to Google and search on Mind Map youll find plenty of examples.Ask students what type of things would lend themselves to Mind Mapping. Hopefully, students will come up with all sorts of creative uses. If not, we suggest pointing to simple examples such as vocabulary about the home or job responsibilities.  As a class, create a Mind Map of the story you are currently working on.Start with the main character. Ask students to identify the main areas of that characters life. In this case the class chose  family, friends, work  and  school.Ask students about the particulars of each category. Who are the people? What events happen? Where does the story take place?  Once youve provided the basic outline, ask students to either draw the map on a piece of paper, or use Mind Mapping software (we recommend Free Mind, an open source program).Ask students to fill in the Mind Map noting the relations hips, main events, difficulties, etc., for each of the categories.   How deep you ask students to go into the story depends on what is being reviewed. For analysis, its probably best to keep things relatively simple. However, if you use this to review a chapter, individual character might run much deeper.At this point in the exercise, you can ask students to review the reading in a variety of ways. Here are some suggestions:Use the map to discuss the relationships between the characters, places, etc., to partners. Each student can choose one arm of the map to discuss at length.Use the map as a written activity by asking students to write an accompanying explanatory text to the map.Ask students to really dig into the details by mapping out  one or two arms of the map.Be artistic and provide sketches for their mind map.Speculate on the backgrounds of the relationships represented using modal verbs of probability.Focus in on grammar functions such as tenses by posing questions about the relationships in a variety of tenses.  Have students compare and contrast the maps they create.

Songs on Overcoming Obstacles Essays

Songs on Overcoming Obstacles Essays Songs on Overcoming Obstacles Essay Songs on Overcoming Obstacles Essay He explains that whatever is thrown into your life is for a reason and will only help you later on in a persons life. The song composed by Kenya West entitled Stronger, accentuates that no matter how life treats you, there will always be a light at the end of a tunnel and will guide you to a better and a stronger As proven in Stronger, no matter what hardships are faced, they are for a reason and will help you. Kenya West states Now that that dont kill me can only me stronger, is to prove that only things that will kill a person cant be overcome and that doesnt hurt will only help prevent it happening again in the future. This clearly shows that as we grow older and wiser, we realize more of what the world throws at us and we make ourselves able to attack the situation when we are poised with it again. These lyrics are figurative language because he clearly does not mean exactly that want kill you can make a person stronger. He really means that things are sometimes tougher than they may appear but will only lead to something good. Also, by knowing how to overcome these challenges, a person would be able to help others tit problems and challenges that may be similar to the one that they went through. Kenya West clearly demonstrates that all challenges can be taken by the horns and beaten. There are many poignant feelings that permeated through the lyrics to express hardships and knowledge. It was stated that I know I got to be right now cause I cant much wronged, in order to express all of his mistakes and to prove that he has faced nearly all challenges in life, now he knows what will definitely happen and how to solve his problems. These challenges that he has faced made him strong enough to prove to the world that he is now able to defeat these new challenges. Foreshadowing is used here in order to prove that he does not know what will happen, though he does feel ready enough to take on whatever it may be. Gay using foreshadowing, we can identify the problems that will occur in our lives now due to the choices we make. If we can figure out our needs for the future, we would be a lot better prepared in life and make better choices. By Kenya West saying that he cannot get any ore wrong, he wants us to know that all of us have a motivation after we have all been through hardships. In a recent medical study in Buffalo, New York, scientists may have found cure for Cancer. This drug retrains a persons immune cells to fight cancer. This statement by a Channel 7 News reporter clearly relates to the theme of overcoming the hardships of an individual due to its medical research that can aid the health of cancer patients. This will thwart 1 1 cancer and keep it controlled and keeps it from spreading. Just as in the song that that dont ski e, can only make me stronger. Cancer is a very serious virus that has bee incurable for years. This disease had only been treatable to patients who ha the disease. Now with this advancement, many lives will be saved and there will be many more complications that can be figured out. The overcoming of hardships of man and using them to prep the rest of their life is irradiated throughout Okay West song stronger. As I analyze certain songs, I realized that many of the challenges that an individual make their gallant 13 efforts will always help them break free of challenges. This WI eventually make the challenges of an individual a lot less hard. The individual who learn from their mistakes will also learn from others mistakes. This would lead into an endless chain of overcoming what is right and what is wrong. If an ambiguous event occurred in your life, would you be consciously enough to face that challenge and get through it? As people grow older, they seem to question many things in life including their inner conscience. As the Metal band Megawatt states in their song entitled Sweating Bullets, the main character questions himself and has a lull conversation about what happened in his life. As he tries to expose whale he has really been through he states Hello me Meet the real me, in order to tell himself that what he shows on the outside only covers up what he really is on the inside which is My misfits way of life. When he states meet the real me, the word me hes actually comparing two versions of himself. He calls himself a misfit in order to show that how his conscience is immature, undeveloped, and troubled. Though, when he says me the first time, he is trying to explain who people see him as.

Private and Public Finance for Property Case Study

Private and Public Finance for Property - Case Study Example These policies may include measures to prevent pollution as well as economic policies that stimulate the economy. According to Griffith and Wall (2007), Public finance captures many scenarios that are common in everyday life and the important role that is played by the government in ensuring fairness and equity in the society. For example, everyone wants to enjoy good roads, street lighting, and excellent security but given an option, no one would pay for them. After all, no one really hates free things. Public finance, therefore, captures the concept of free riding and what the government does to avoid it. The basic premise is that if someone volunteers to construct a road then all of us can enjoy the service without paying for it. The problem is that hardly will anyone volunteer to construct this road. Public finance covers this and many other challenges and how the government comes in to solve them. Flynn (2007) argues that the main reason behind the existence of public finance is the provision of key public goods and services. These public goods and services mostly include defense, policing, roads, health care, education, pension as well as welfare benefits. Provision of these public services would not lead to a socially optimal outcome if left in the hands of the private sector whose major motivation is profit. That is why the state comes in to provide these services since it is motivated by the good of the public and not profits. The existence of public goods is a further justification of public finance. In most cases, these public goods are least profitable to private enterprises and therefore the government is forced to chip in and provide them free of charge to the general public. Therefore public finance is crucial for a number of reasons. There are some goods that are very important and the citizens of a country should enjoy them even if they are not able to pay the  market rate for them.

Morality is Not Relative Research Paper Example | Topics and Well Written Essays - 750 words

Morality is Not Relative - Research Paper Example Moral definition by a society is highly dependent on the perception, attitudes and preferences of a society in the day to day interactions of people that make up that society. According to James Rachels, morality is not relative. Morality and resultant issues can be looked from different points of view. Rachels is well aware of this fact. In his discussion, cultural relativism is considered, alongside moral absolutism. The idea here is to point out the shortcomings associated with cultural relativism in the subject matter; morality. Use of real life examples enhances Rachels’ ideas, bringing out the natural and social picture that is easily applicable to societies. This is easy to understand and relate with, given the activities that define a given society. A good example used is that of infants and the explanation of how the society would fail to support itself following a cultural relativism application in that society. Specifically, people are socially responsible for bring ing up infants under the best available conditions. If such social responsibilities were not a central focus of the society, then the survival of the infants could be threatened (Pojman 411). On the same note, the society regenerates itself through reproduction, replacing the dead with the newborns. Such a social activity occurs generally without the imposition of rules to govern it. This is evidenced by the fact that a society that would chose not to replace their dead is not by rules fixed to that. However, social responsibility has it that the society should ensure its continuity. This way, even without rules to govern how infants are brought up, the society does its best to ensure that infants survive and the society ensures its presence over generations. There exists a universal interconnectedness of societies around the world. Universally accepted orders that define the differences between and among societies have been found to link these societies. Societal differences may no t be of the magnitude that is thought to exist. Rachels notes this and provides examples that show evidence of this claim. The example used relate to a society that fails to eat cows while another does, due to various reasons known to these societies (Pojman 410). This is just but example in numerous social contexts around the world. Different societies fail to do something based on reasons unique to them. However, the fail-to-practice code of one society is practice code for another, portraying just how much societies are connected universally. Fixed lifestyles that do not uphold this factor are presented by cultural relativism. Moral absolutism plays a fundamental role in assessing social interconnectedness. Societies are characterized by both rights and wrongs. In other words, different societies accept the fact that there exits both right and wrong between and among social interactions. However, what is considered right by one society is not necessarily right to other societies. Right and wrongdoings are confined to a specific societal definition by a particular society. On the same note, one society can make strong grounds that another society is right in doing something, while others may refute the right to constitute a wrong. Although morality is defined uniquely by the concept of right and wrong from one society to another, there are instances that stand out to interest all societies in being within the norms or against such norms. Such an instance is that given by Rachels about

IMF (International Monetary Fund) from 2007 to present using Research Paper

IMF (International Monetary Fund) from 2007 to present using international business perspective - Research Paper Example Globalization has huge implications for companies as it can reduce the cost structure of the companies and bring in improvement in terms of quality of products. Globalization has helped in improving international trade and investment volume as more and more companies have entered in to global market and take the shape of multinational organizations. Earlier US companies used dominate in the field of international exports and FDI. But, with changing world scenario, various European countries, Japan as well as emerging economies like India, China, Korea, etc. have reduced the dominance of USA as they are following the same footprint (Hill, 2010). For example, share of FDI of the companies of developing world have increased from less than 1 percent in 1980 to as high as 15 percent in 2008, while the share of USA based companies have declined from near 40 percent in 1980 to 18 percent in 2008(approximately) (Hill, 2010). The political scenario has also changed in this changed economic si tuation. The political dominance of US is no under great threat in this increasing market economy. Many European countries that were Communist earlier and Some Asian countries have undertaken democratic politics and stressed on building free market economies. Hence, international businesses are getting more and more opportunities to enter these economies that have in turn strengthen these economies. (Hill, 2010) In this globalized world, importance of global institutions has increased significantly in maintaining order in various economical and political fields. IMF is one of such institutes which hold an important position in this changing economic and political environment. In fact, it is helping this process of change by its policies. IMF is responsible for maintaining order and stability in the international monetary system. The performance of international businesses to a large extent depends on the operation of international monetary system. If this system operates properly, t hen, the risks associated with international business operation reduce significantly. This paper will place its focus on some important issues relating to IMF policies and its scandals since 2007 as IMF activities is closely related to the performance of international businesses. (Hill, 2010) Issues and Problems with IMF since 2007: Since 2007, a number of issues relating to IMF activities is worth mentioning as this period corresponds to the recent global financial crisis that has essentially affected internal business. Some of these issues will be looked at in this section. Failure of IMF in the early detection of US sub-prime crisis in 2007: IMF is responsible for maintaining stability in the world monetary system and any kind of crisis that my take place in future so that international businesses become aware of that event and take required steps. But IMF is being blamed for its failure to predict the materialization and severity of the financial crisis that was creates in US (B ennet, 2008). The crisis first emerged in the sub-prime market of US. There was a bubble in the market in 2006 and 2007. The movements in this market were some early sign of the upcoming event of global financial crisis. But, the IMF failed to capture those signals in sub-prime market. It is now being said that lack of technical and analytical capacity of the IMF along with US’s unwillingness to implement surveillance of financial sector by IMF were responsible for IMF’s inability to detect the early signs of the crisis and predict its emergence and severity. (Bennet, 2008; Bossone, 2008b) Changing macroeconomic Policy under global financial crisis: Although IMF failed to predict the recent global